About Us

Principal IR is a Melbourne-based investor relations firm focused on assisting ASX-listed companies effectively communicate and engage with their shareholders, and share their message wider throughout the retail investment community.

We take pride in the success our clients achieve and are passionate about sharing these stories with the broad investor community.

Meet the team

Alfred Chan, MMktg, BCom, BA
Managing Director

Alfred is a marketing and investor relations professional with a focus on building relationships with shareholders and engaging with the retail investor community.

Utilising digital media and the limitless potential of new technologies, Alfred is passionate about sharing good business stories and opportunities with the investor community. In this capacity he led investor relations and capital raising campaigns for ASX-listed companies across multiple industries.

Storytelling is ingrained in Alfred’s nature where his background in journalism and marketing are instrumental to his ability to relate with a wide variety of demographics and craft meaningful messages.

The content and delivery of effective messaging is fundamental to bringing investors on a journey where they can enjoy investing and the decisions they make.

Alfred holds a Masters in Marketing from Monash University.

Michael Cornips, MAppFin, CFTP (Snr)

Michael has more than 40 years of experience in various roles within the financial services industry, first running his own Australian Financial Services Licence in 2000 where he established his current Licence, Emerald Financial Group Pty Ltd in February 2004. Emerald licenced various Authorised Representatives, which eventually led to establishing TradersCircle Pty Ltd in 2005 to service the education and trading needs of clients trading on the Australian Stock Exchange. After 14 years, TradersCircle is a strong, well established company that continues to provide a high level of support to clients that acknowledge and appreciate the services provided. Michael has ensured that the company is able to maximise the efficiencies offered by ever-changing digital age that enable the provision of better services to clients.

Prior to Emerald, Michael was Managing Director and Compliance Executive of a Public Offer Separately Managed Account fund. Michael also was Joint Managing Director of a financial services subsidiary of an ASX listed Company, gaining experience in Treasury functions, mortgage broking, Life Insurance, and a Public Offer Superannuation fund.

Conor Murphy
Head of Digital

Conor is an experienced marketer having designed and executed digital marketing campaigns for ASX-listed companies, managed funds, research firms and trading desks.

With expertise in HTML, CSS, Wordpress, the Adobe suite, various CRMs, various ESPs, Google Adwords and Social Media, Conor specialises in bringing a corporate vision into a digital product which can be comfortably consumed by investors, across their preferred platforms.

Through his range of digital expertise, Conor’s design skills can be applied to website design, corporate presentations and digital advertising. As long as there isn’t a Richmond game on at the G…

Samantha Freidin
Marketing & Client Services Coordinator

Samantha is a skilled communicator with experience in the fields of both science and marketing. She holds a Bachelors of Science degree with majors in Human Pathology and Developmental Biology from Monash University and is passionate about communicating science to varying audiences.

Samantha’s time spent working within healthcare and health promotion has provided her with an understanding of healthcare in Australia.

She is currently studying a Masters of Marketing and Digital Communications through Monash University.

Jarryd Russell
Investment Advisor

Jarryd is an experienced Investment Adviser at Emerald Financial Group where he specialises in advising both wholesale and retail clients on a breadth of capital raising campaigns and portfolio strategies.

Having executed numerous corporate capital initiatives he brings a wealth of knowledge and experience in assisting listed companies communicate their message to the wider investment community.

In his other capacity, Jarryd also works as a consultant at TradersCircle where he speaks with thousands of retail clients at the beginning of their trading and investment educational journey.

Bronte Moore

Bronte has extensive experience as a Business Journalist at Principal IR, with a focus on covering upcoming IPOs of small-medium sized companies.

Drawing on her journalistic skills, Bronte hosts ‘Emerald Financial – Small Caps Watch’. The short video series involves interviewing various Executives of ASX-listed companies, to effectively communicate their message to shareholders, potential investors, and the wider investment community.

Bronte holds a Bachelor of Business (Marketing) and is currently completing a Juris Doctor (JD) at The University of Melbourne.

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